iQ Power partner Discover Energy International announces strong reorders from UAE Master Distributor OBY

  • Discover Energy International receives strong reorders from UAE Master Distributor OBY, Omeir Bin Youssef & Sons
  • DISCOVER MIXTECH technology being well received in the United Arabic Emirates UAE.

Zug / Hong Kong, 06 March 2014 – Discover Energy International Limited, Hong Kong, announces strong reorders from its Master Distributor in the UAE, Omeir Bin Youssef & Sons LLC (OBY). Following a successful product launch in September 2014 (highlights can be seen at demand has steadily increased through all distribution channels in the market, especially amongst fleet and commercial accounts.

Kevin Loman, Director of Discover Energy International Limited, Hong Kong, said, “DISCOVER MIXTECH is being well received, and with its effectiveness in hot climates fleet managers are able to realize productivity gains and financial savings in their maintenance schedules, through reduced field calls, and from the extended battery life.” The UAE is approaching its sales high season, and everyone is eagerly anticipating the markets continued growth in demand for Eco and Eco Premium batteries.

Omeir Bin Youssef & Sons LLC is part of the prestigious Omeir Bin Youssef Group that was founded by brothers Mr. Khalifa Bin Youssef & Mr. Omeir Bin Youssef in 1956 with first franchise acquisition in 1959. Today they are one of the most respected business Houses in Abu Dhabi & the UAE. With a presence in varied business sectors (Automotive, Travel Services, Real Estate and Engineering & Technology), OBY employs almost 2,000 staff across many nationalities. Some prominent partners from the past & present are GM, Bedford, Peugeot, Gulf Air, Etihad Airways, ABB and Alstom. OBY has been in automotive business for more than half a century. They are exclusive partners to Peugeot in Abu Dhabi & Al-Ain with a network of showrooms and service centres, and have been associated with Peugeot for more than 15 years. OBY is committed to this excellent and ever growing relationship for many more years, Inshallah.

Discover is a manufacturer and distributor of battery and power related products with decades of experience. The company has strategically located facilities globally, world leading OEM and aftermarket customers, and is the largest provider of EV Traction Dry Cell Batteries for OEM Solutions Worldwide. Discover engineers Clean & Green® innovative products and operates responsible product life cycle management and recycling programs.

DISCOVER MIXTECH, designed to generate better performance in Start-Stop applications and to meet the growing demands of electronic usage in vehicles today, is the first significant innovation to the flooded starter battery in decades. Automatic mixing of electrolyte inside the battery ensures uniform acid density for higher sustained performance throughout the entire life of the battery. This prolongs plate life by eliminating acid stratification and thermal gradients, delivering greater material utilization for a lower cost per cycle over conventional batteries. The patented technology was awarded the coveted Automechanika innovation award 1st prize in 2010.